The Chicago Festival Association (CFA) is a 501(c)(4) nonprofit organization. Contributions to civic leagues or other section 501(c)(4) organizations generally are not deductible as charitable contributions for federal income tax purposes. As such, contributions to CFA are not tax deductible as a charitable contribution.

Be a Sponsor of the Nationally Televised McDonald’s Thanksgiving Parade!

 

Chicago’s Parade is broadcast LIVE, NATIONALLY on WGN America
The McDonald’s Thanksgiving Parade is one of Chicago’s longest standing traditions, celebrating 83 years this November!

Your company can have access to the following benefits and more:

TV Dasher Wall
The TV Zone Dasher wall is visible for approximately 1 hour and 30 minutes of the 3-hour broadcast. Joyce Julius & Associates evaluated and measured the television exposure value of the sponsor logo at approximately $675,000.

Outdoor Exposure
During the month of November, on State Street from Congress to Randolph, approximately 156 light pole banners will feature with your company’s logo in the heart of one of Chicago’s most popular shopping districts.

Parade TV Promo Campaign
Your company can be included in the TV Promo Campaign valued at $275,000 on WGN America and WGN 9 Chicago. Over 400 promos can feature audio and visual ID of your company in the weeks leading up to Thanksgiving.

On-Site Promotions
Sponsors have the opportunity to include a display along the route and have volunteers pass out promotional items down State Street. Items can also be included in 2,500 VIP/Volunteer Gift Bags that will be passed out after the parade.

Live Television Interview
Direct Messaging to over 3.6 million television viewers through a live interview during the parade.

Packages include the above opportunities plus much more. Packages can be customized to align with your fourth quarter marketing strategy and increase your market exposure to key audiences.

A sponsorship with the McDonald’s Thanksgiving Parade is also a marketing investment, as well as, an investment in our community. Our sponsorships provide significant, quantifiable returns in term of exposure and public relations. Varying levels of sponsorships are available that will reach across multiple advertising platforms. Our reach is nationwide, as we are one of only three parades to be broadcasted, in its entirety, to a nationwide audience.

To learn more about sponsorships, please contact Phil Purevich, Executive Director at 312-235-2216 or at phil@chicagofestivals.org.